Puerto Rico’s Award-Winning, Environmentally Friendly Distillery Releases An Innovative Rum Aged in Italian Vermouth Barrels

PONCE, PUERTO RICO (February 13, 2018) – Destilería Serrallés Inc., the producers of Don Q, Puerto Rico’s number-one rum, is proud to announce the release of its Double Aged Vermouth Cask Finish Rum. Destilería Serrallés, and it’s Master Blender, Jaiker Soto, are proud to debut this new rum as part of the distillery’s continued focus on unique barrel-aged expressions.

“Blending innovation, art and science has always been characteristic in the way we have been crafting exceptional spirits for the last 153 years. This new expression has allowed us to collaborate with other high-quality artisans in the industry,” says Roberto Serrallés, Sixth-generation rum maker and Business Development Vice President. “We’ve been excited with the idea of creating unique spirits from unexpected pairings through barrel-aging in recent years, and felt it was the perfect time to enter the category. Our team had been planning this expression for several years, and are grateful to our friends at Mancino Vermouth for helping us bring this dream to fruition with their barrels”, he added.
From the environmentally conscious distillery in Ponce (most recently, winner of a “Green Award” from The Drinks Business, which recognizes leaders in environmental, ethical and sustainable practices within the beverage industry), Sotoblends rare rums aged for 5 to 8 years in American white oak casks before resting the spirit for 4 to 6 weeks in Mancino Vermouth Vecchio barrels. Crafted from Italian white oak, these casks carry the distinct aromatics of the fortified wine they once carried, as well as the botanical flavors synonymous with vermouth. This exceptional rum subtly showcases these characteristics, alongside a unique complexity and richness of flavor imparted by the double aging process.
With a dynamic mix of flavors and a rich, aromatic essence, Don Q’s Double Aged Vermouth Cask Finish Rum is best enjoyed neat or on the rocks. Even straight out of the bottle, the expression is reminiscent of a classic Manhattan, with the sweet vermouth-soaked wood barrel creating hints of cherry and raisins that interact nicely with the rare aged rum blend’s natural honey, dark chocolate and vanilla flavors.

Don Q’s Double Aged Vermouth Cask Finish Rum is available at select liquor stores throughout the country with a MSRP of $49.99.

Visual: Dark amber giving way to light gold hues
Aging: A blend of rare rums first aged for 5 to 8 years in American White oak casks, followed by 4 to 6 weeks in Mancino Vermouth Vecchio casks, crafted from Italian white oak.
Alcohol: 80 Proof/40% ABV
Aroma: The double aging process imparts a unique complexity with sweetness from the vermouth barrels and a smooth finish from the blend of rare rums. Notes of chocolate, vanilla and honey are evident.
Taste: Hints of cherry and raisins from the vermouth-soaked wood barrels interact gracefully with honey, dark chocolate and vanilla, creating richness of flavor and a unique tasting experience.

About Destilería Serrallés:
Destilería Serrallés is one of America’s oldest family-owned businesses with a rum making tradition that spans 6 generations and over 153 years. Based in Ponce, Puerto Rico the distillery it produces its flagship product, the award-winning Don Q rum brand, the #1 selling rum on the island. Please visit us at www.serralles.com.

About Serralles USA:
Serrallés USA, based in Stamford CT, is the USA distribution company of Destilería Serrallés. Serrallés USA’s portfolio includes: Don Q Cristal, Don Q Gold, Don Q Añejo, Don Q Gran Añejo, Don Q Signature Release Single Barrel 2005 and 2007, Don Q Oak Barrel Spiced, Don Q Limón, Don Q Coco, Don Q Mojito, Don Q Pasión, Don Q Piña, Don Q 151, Reserva de la Familia Serrallés, Palo Viejo & Caliche Rum, co-operative US distribution & marketing agreement with Death’s Door Spirits, LLC as well as a sales and marketing alliance with Barrow’s Intense Ginger Liqueur. Please visit us at www.donq.com and follow us on http://www.facebook.com/DonQ and @donqrum.

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4 Purpose Energy®, a Healthier Alternative to Big Name Brands

Nobody is promoting energy drinks as an alternative to milk or orange juice. But Sam Ronkin and his team, who launched 4 Purpose Energy in 2016 in Canton, Mass., says his beverage is a healthy alternative to his big-name competitors.

“Energy drinks can have beneficial effects for athletes and adults who need a quick boost,” he says. “And ours are carefully crafted with consumers’ health in mind.” The drink is now carried by over 400 retailers in six states in the Northeast.

Ronkin’s bold entry into the $65 billion global energy drink market a year ago has been compared to the Biblical battle of David vs. Goliath. Upon graduating from college, Ronkin and his team spent over two years on extensive market research plus trial and error with food chemists: “We perfected a healthier organic energy drink using high-quality ingredients with no artificial colors. It’s truly a guilt-free energy boost with no jitters, no crash.” (visit https://www.4purposeenergy.com/). Among 4 Purpose Energy’s advantages over competitors are:

Taurine –An amino acid that most energy drink makers add to boost caffeine’s effects. 4 Purpose does not contain Taurine.
Sugar – Most drinks contain lots of sugar in the form of high fructose corn syrup and artificial sweeteners which can lead to weight gain and other health issues. 4 Purpose uses less sugar per 8.4 oz. can compared to other brands, and only uses Fair Trade organic cane sugar. 4 Purpose is Fair Trade Certified, socially responsible, “Doing our part to support farmers and their communities,” Ronkin says.
Caffeine – He says, “Surprisingly, manufacturers are not required to disclose caffeine content, but we list on each 8.4 oz. can our 70 mg of organic caffeine, equivalent to a single espresso shot.” A 2017 Stanford University School of Medicine study found that caffeine may beat back an inflammatory process linked to cardiovascular disease and aging.

Artificial colors — 4 Purpose does not contain artificial colors — only natural colors from fruits and vegetables.
B-Complex vitamins — Convert food into fuel and may help with a variety of conditions, including anxiety, depression, heart disease, and PMS. Some people take this to increase energy, enhance mood, improve memory, boost skin and hair health, and stimulate the immune system.

4 Purpose Energy’s raspberry pomegranate flavor is enhanced with a splash of organic lemon juice, and comes lightly carbonated. It is certified vegan and kosher. Shipping is free to retailers anywhere is the U. S.

Another way 4 Purpose Energy is helping the planet: The company donates 10¢ from every can sold to Pencils of Promise to make education accessible to children around the world. Ronkin says, “Our first campaign goal is to raise $35,000 for this for-purpose organization that builds schools, trains teachers, and funds scholarships.”

For more information, visit www.4PurposeEnergy.com . Follow on Twitter: @4PurposeEnergy and Facebook: https://www.facebook.com/4PurposeEnergy . Store owners/distributors interested in carrying 4 Purpose Energy drinks, can contact Sam Ronkin directly: Sam@4PurposeEnergy.com / (833) 201-6473 / www.4PurposeEnergy.com / Recent promo videos : Painting is John Griffin’s purpose. What’s yours? #LiveLifeWithAPurpose / Skateboarding is James McCarthy’s purpose. What’s yours? #LiveLifeWithAPurpose

New video for your enjoyment: https://www.youtube.com/watch?v=iCHmwY70ICw

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