Ralph Lauren's New Pick
Ralph Lauren Fragrances has announced that French model and actress Laetitia Casta will be the face of Notorious, Ralph Lauren's newest women's fragrance. Notorious debuts in the U.S. this month with a print campaign starring Casta, photographed by renowned photographer Michael Thompson, plus a Notorious commercial film, directed by renowned Hong Kong-based filmmaker Wong Kar-wai.
Casta was hand-selected to embody the sexy, intriguing Notorious woman, whose image was inspired by the iconic actresses of the golden era of Hollywood film.
"Laetitia's glamour, daring and powerful femininity make her the perfect face for this seductive fragrance," says Guillaume de Lesquen, President, Worldwide, Ralph Lauren Fragrances. "She is classically beautiful, but lives her life in a completely modern way. Laetitia is Notorious."