A New York PRODUCT YOU MIGHT RECOGNIZE….
San Bernardo Ice Cream Scoops Up Another Inc. 5000 Exclusive Ranking of Fastest Growing Private Companies
Inc. magazine named San Bernardo Ice Cream (www.SanBernardoIceCream.com) to its 34th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs.
San Bernardo Ice Cream is bucking the trend. The Harvard Review shows that only 30% of family owned businesses survive into the second generation and remain family owned. As the second generation owner and President of San Bernardo Ice Cream, Jonathan Tammara, is taking his family’s know-how in selling pint size scoops of tasty tradition from strength to a flavorsome industry path.
Since taking over the reins in 2010, Tammara has led the company to unprecedented levels of growth in several key areas, with a strong focus on retail and international sales. He has orchestrated a 300% increase in their international sales and launched the company’s new retail division for two brands, San Bernardo for the company’s signature, premium flavors and JT’s Ice Cream for their value brand. Combined the two brands are now in nearly 1,000 stores in less than two years.
“Over the last few years we have been expanding into retail for the first time in 20 years and this has had a significant impact in our growth. It will continue to be a focus for us going forward and the increased brand awareness is also helping to expand food service sales,” said Tammara. “We have had great success along the East Coast from the Mid-Atlantic up through New York and New England and have recently made strides in the Midwest. We are excited to see where the next few years will take us.
“We wanted to give the retail consumer a quality alternative to the premium brands at a non-premium price while offering them unique, appealing flavors. We did this by increasing our flavor selection in the premium and super premium markets. Consumers are more savvy and sophisticated than ever before. They want something more than just vanilla and we want to be the brand for consumers to escape from the everyday and try something different like Cactus Pear or Cannoli,” Tammara said. It has been this foresight and ingenuity that has led to the growth that landed San Bernardo on this prestigious list.
“The story of this year’s Inc. 5000 is the story of great leadership. In an incredibly competitive business landscape, it takes something extraordinary to take your company to the top,” says Inc. President and Editor-In-Chief Eric Schurenberg. “You have to remember that the average company on the Inc. 5000 grew nearly six-fold since 2012. Business owners don’t achieve that kind of success by accident.”