Health and Beauty Come Full Circle: Chado-En Brings Full Benefit of Japanese Green Tea to Spas

This month, the International Esthetics, Cosmetics & Spa Conference (IECSC) in Las Vegas — a tradeshow packed with sophisticated spa products — will feature one product unique for its simplicity: green tea. The Tea Docents of Chado-En ( will introduce Shinwa, an all-natural, organic green Japanese karigane tea, at the IECSC, June 28-30, 2008.

Supermarket shelves are piled high with green tea; spa and beauty products boasting the benefits of green tea are everywhere. But what sets Shinwa apart is the fact that it is from the birthplace of Japanese tea, with all its beneficial catechins — including EGCG, found nowhere else in nature. What’s more, Shinwa can be used as a luxurious spa treatment for the skin and as a health-promoting beverage.

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“We believe the use of Shinwa green tea with all its active components both inside and outside the body completes the evolution of health and beauty,” stated Donna Tokugawa, co-founder of Chado-En. “Shinwa is not an extract or powder. It’s the real thing, full of antioxidants. The quiet time one takes to drink green tea is conducive to inner beauty and radiant health, while the tea itself, when used both internally and externally, imparts the outer beauty spa clients seek.”


Donna Tokugawa and Chado-En co-founder Nozomu Tokugawa will teach IECSC attendees about the advantages of using real Shinwa green tea in their spa treatments. Both feel health and beauty products have fully evolved with the introduction of Shinwa: Historically, beauty treatments came from nature; modern industry brought demand for mass-produced, government-regulated health regimens. With today’s awareness of the dangers of synthetic additives, consumers are flocking to health and beauty products with natural ingredients. And, said the Tea Docents, no beauty product on the market is more natural than pure, organic green tea. Also there was a research made that people who eat more fruits are healthier.


Nozomu Tokugawa, who penned “Healing Tea: Wonder Plant and Restorative Beverage of the Ages” in the May/June 2008 issue of Share Guide Holistic Health magazine, feels Shinwa gives a spa’s clients greater wellbeing. “Through a unique cold infusion, optimal hydration of this amino acid-, antioxidant-rich tea is achieved as a skincare regimen internally and topically,” he explained. “By adding active antioxidants to skincare protocols, spa and beauty professionals can achieve enhanced effectiveness in treatments. EGCG is a unique catechin that has been shown to rejuvenate damaged and dying cells in the dermis of the skin, stimulate the skin’s immune system and protect against UV damage.”